Tucked away in an inconspicuous corner of South Wales, amongst the chatter of telephone calls, the humming of machinery and the smell of freshly cut fabric, a metamorphosis unfolds. It’s not a revolution but an evolution – a deliberate shift in hues, fonts, and most importantly, purpose. A new Decorquip is coming.
Tucked away in an inconspicuous corner of South Wales, amongst the chatter of telephone calls, the humming of machinery and the smell of freshly cut fabric, a metamorphosis unfolds. It’s not a revolution but an evolution – a deliberate shift in hues, fonts, and most importantly, purpose. A new Decorquip is coming.
The Past
Cast your mind back to 2015. You might well remember when we underwent an important rebranding. We burst forth with bright and beautiful yellows, greens, and blues. Our company mission became ‘Making Buying Blinds Enjoyable’.
A lot has happened since then. The UK has seen some incredible changes and businesses have battled through so much that it feels like a lifetime ago.
The last nine years have been an eternity for businesses in the UK – Brexit uncertainty, Covid, global supply shortages and inflation have been tough on everyone.
At Decorquip, we stuck to one of our core philosophies of continuous improvement, adapting to crises and bringing innovative ideas to the front and back of house to ensure we could always support our customers to the best of our ability.
The Past
Cast your mind back to 2015. You might well remember when we underwent an important rebranding. We burst forth with bright and beautiful yellows, greens, and blues. Our company mission became ‘Making Buying Blinds Enjoyable’.
A lot has happened since then. The UK has seen some incredible changes and businesses have battled through so much that it feels like a lifetime ago.
The last nine years have been an eternity for businesses in the UK – Brexit uncertainty, Covid, global supply shortages and inflation have been tough on everyone.
At Decorquip, we stuck to one of our core philosophies of continuous improvement, adapting to crises and bringing innovative ideas to the front and back of house to ensure we could always support our customers to the best of our ability.
Last year, we embarked on an introspective journey to discover what truly sets Decorquip apart. Market research highlighted our exceptional customer service and the unique blend of quality products and support that distinguishes us.
Our revelation? Our aspirations align perfectly with our customers’: Decorquip aims to be your best business partner. As an independent family-led business, we take immense pride in contributing to our customers’ success.
Guided by this philosophy, we’ve streamlined our product range, simplified the buying process, and expanded into new product types. With renewed confidence in our quality, backed by Wow Vow, a five-year warranty, and impressive NPS scores, we’re poised to conquer new horizons.
The Present
Last year, we embarked on an introspective journey to discover what truly sets Decorquip apart. Market research highlighted our exceptional customer service and the unique blend of quality products and support that distinguishes us.
Our revelation? Our aspirations align perfectly with our customers’: Decorquip aims to be your best business partner. As an independent family-led business, we take immense pride in contributing to our customers’ success.
Guided by this philosophy, we’ve streamlined our product range, simplified the buying process, and expanded into new product types. With renewed confidence in our quality, backed by Wow Vow, a five-year warranty, and impressive NPS scores, we’re poised to conquer new horizons.
The Present
A sneak peek at how our visual branding has shaped up
The Future
You may have seen some new colours bleeding out of the website, maybe some new stationery. To reflect our new mindset at Decorquip, we’ve refreshed the brand. With some beautiful new colours, fonts, and artwork, we’re projecting a more grown-up and sophisticated Decorquip to the world.
But this is still a work in progress. And the marketing team is busy. The website is being updated to not only make the user experience easier but much prettier too. We have new photos and videos in the pipeline, display stands, catalogues and documents, letterheads, emails, polo shirts, pens, labels. It’s all on the way. So, watch this space.
The Future
You may have seen some new colours bleeding out of the website, maybe some new stationery. To reflect our new mindset at Decorquip, we’ve refreshed the brand. With some beautiful new colours, fonts, and artwork, we’re projecting a more grown-up and sophisticated Decorquip to the world.
But this is still a work in progress. And the marketing team is busy. The website is being updated to not only make the user experience easier but much prettier too. We have new photos and videos in the pipeline, display stands, catalogues and documents, letterheads, emails, polo shirts, pens, labels. It’s all on the way. So, watch this space.
We’re excited about what’s to come and will be so proud to share what’s next as soon as it’s ready. We did the soul searching and we know who we are. We’re Decorquip, and we’re your best business partner.
